What Is Novaluxia? A 2026 Public Record, Dated

What is Novaluxia? Most answers give you a category and stop. We keep a different answer: a list of dates, each one attached to something you can open. The table below is that list, and it is the spine of this page.

We are an insider desk, not a feed of announcements. Every line here comes from a post the platform published with a date on it, or from a photograph our team took at the event named in the row. If a line cannot be attached to one of those two things, it does not go in.

The record, in one table#

Everything below is in date order, oldest first. One date on its own is easy to wave around; a column of them has to line up with the calendar, and that is the property this page leans on. The order matters: a launch date, a partner date and an expo date are checked in different places, and running them in sequence is what shows the year filling in.

Seven rows, seven dates. Two of them are partner announcements, three are days on an expo floor, and the rest are the groundwork in between.

Each date in the first column comes from a post the platform published, so a row and the official page behind it should carry the same date. That comparison is the test the table is built for. An expo date means the team was on the floor; a partner date means two companies put their names on the same announcement.

What the dates add up to#

The first four rows are a build-out year: the brand site, the first local merchant, a Singapore launch and a bank partnership. The last three are the expo floors: a fintech summit in Manila, the retail expo's first day, and a retail and e-commerce summit at Shangri-La The Fort.

The record holds more than dates. The Makati regional headquarters is at 2/F & 3/F, 30 Paseo de Roxas corner Jupiter, Salcedo Village. The catalogue is grouped into four categories: beauty tech, skincare, lifestyle and smart living. Local merchant vouchers include KFC, Burger King, Grab, Coffee Bean and Pickup Coffee. A NET25 feature put the platform on television, and a store opening was marked with a ribbon-cutting.

A platform that only exists in advertisements does not keep a calendar like this one, and it does not have photographs from the room to go with it.

A summer on the expo floor#

The banner above stood in the hall at the 32nd National Retail Conference and Expo 2026, run by the Philippine Retailers Association at the SMX Convention Center. The booth ran across the show's two days, and the platform's coverage starts with a Day 1 report dated 9 August 2026. The show's own MEET OUR EXHIBITORS board lists Novaluxia alongside SM Retail, Globe Business, PLDT Enterprise and Salesforce.

The ASEAN FinTech Summit Manila 2026 came earlier in the month. The platform's post about it is dated 1 August 2026 and ran under #ASEANTech, #DigitalEconomy and #ASEANTechSummit, with the main stage reading ASEAN TECH SUMMIT PHILIPPINES.

Then REPH 2026, on 10 September 2026 at Shangri-La The Fort in Bonifacio Global City. The board outside Bonifacio Hall lists the platform with Twilio and vCeed, which is the kind of detail you can only get from standing in front of the board.

The lobby photo is the least formal image in the set. Nobody arranged it around a backdrop, the day was over and the team was on the way out. We keep it because it shows the size of the group that travels together, which is a different piece of information from a sponsor board.

How to use this record#

A dated table is only useful if you can check the rows. Two habits cover it:

• Open the official domains. novaluxia.com carries the brand, company and news side; novaluxia.ph is the shop side. The dated launch, partner and event posts this table is built from live on the brand side.
• Read a claim against the calendar. When a page puts a "new" event or a "new" partnership in front of you, look for the date on it and compare. Every dated row above took a permanent post to make.

The event-by-event version of this record lives in our dispatches, and the platform overview covers what the app actually does. The event hub keeps the floors we have stood on in one place, and The Record holds the rest of the public trail.