Most answers to the question "what is Novaluxia" start with a definition. Ours can start with a year of photographs, because that is what we actually have: expo floors, sponsor boards, a launch backdrop, and dates printed on the material in them.
The short answer#
Novaluxia is a social e-commerce platform built around group buying, points and community. It calls its own model Social E-commerce 3.0, and the Philippines is its first Asia-Pacific launch market.
The local side is easy to place. There is a Makati regional headquarters at 2/F & 3/F, 30 Paseo de Roxas corner Jupiter, Salcedo Village, and the brand site at novaluxia.com.
The web store is at novaluxia.ph, and two app listings sit next to it: Google Play, package uni.UNI7878C48, and the App Store, id 6746707874. Around those sits a year of Philippine event photos: an exhibitor board, a sponsor board, a booth, a launch backdrop.
That is the plain answer. The rest of this page is how the year shows it.
What the numbers say#
The platform publishes its own scale, and the figures belong here: 105+ merchant partners, 3M+ group-buy sales and a 99% positive-feedback record. The company behind it is Innoventure Global Partners Ltd, a Cyprus-based private investment house, which incubated the brand.
The catalogue runs through four category groups: beauty tech, skincare, lifestyle and smart living. The voucher list carries local names too: KFC, Burger King, Grab, Coffee Bean and Pickup Coffee. On the merchant side, Primeline Philippines became the first local merchant partner on 17 March 2026, bringing the JML Beauty, IN2IT, Scentchips and Aquadry lines onto the platform. A strategic partnership with Security Bank followed on 20 May 2026, and a Singapore product launch in April 2026 marked the next market after the Philippines.
Put those three dates next to each other and they fall inside a single three-month stretch.
Where you can see it in public#
This is the part our file exists for. Novaluxia spends time in rooms that publish their own material, which means its name can be checked against a second source.
Start with the 32nd National Retail Conference and Expo 2026 (Retail Solutions Asia), organised by the Philippine Retailers Association. Novaluxia is on the official "MEET OUR EXHIBITORS!" board, printed with SM Retail, Globe Business, PLDT Enterprise, Salesforce, Ayala Malls and Mercury Drug. There was a banner stand in the venue and a blue booth with the team at it, and the coverage ran across both days. The platform's own Day 1 report is dated 9 August 2026.
Next came the ASEAN FinTech Summit Manila 2026. The platform's write-up is dated 1 August 2026 and carries the tags #ASEANTech, #DigitalEconomy and #ASEANTechSummit. The main stage in the photographs reads ASEAN TECH SUMMIT PHILIPPINES.
Then September: the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026 (#REPH2026) ran on 10 September 2026 at Shangri-La The Fort in Bonifacio Global City. Novaluxia was a sponsor, and that shows before you enter the hall. The sponsor board outside Bonifacio Hall prints its name with Twilio and vCeed, and the Roundtable Moderators slide carries the logo in its top-left corner.
Put the 2026 write-ups in order and the year reads like this: the ASEAN FinTech Summit Manila post on 1 August, the retail expo's Day 1 report on 9 August, then REPH 2026 at Shangri-La The Fort on 10 September.
After that comes the launch material. The team was photographed in front of a NOVALUXIA SHOPPING APP — OFFICIAL LAUNCHING CEREMONY backdrop, and the same file holds the expo shots of visitors testing the app at the booth. There is a NET25 feature and a store-opening ribbon-cutting on the record as well.
If you have seen the name Novaluxia PH on an exhibitor board or a sponsor list, this is the platform those boards are pointing at. The dispatches start with NRCE 2026 and REPH 2026, and Expos & Summits collects the whole run.
If a "novaluxia scam" search brought you here#
The phrase points at the fake apps and fake sellers that borrow the Novaluxia name, not at the platform behind the two store listings. Match the listings first: Google Play package uni.UNI7878C48, App Store id 6746707874. Then match the dates, because a copy rarely carries them: Primeline Philippines on 17 March 2026, a strategic partnership with Security Bank on 20 May 2026, and the "MEET OUR EXHIBITORS!" board from the 32nd National Retail Conference and Expo 2026 (Retail Solutions Asia).
We keep the full walk-through in Spotting a fake Novaluxia app or seller: the copycat listing, the seller who wants the payment moved off the app, and the checks that catch both.
The parts people ask about#
Which app is the real one? Match the store identifiers. Google Play uses the package name uni.UNI7878C48; the App Store listing carries id 6746707874. Those two strings are the shortest check in this whole file, and they take about a minute.
Which site is which? novaluxia.com is the brand site, where company background and event posts live. novaluxia.ph is the web store. The names sit close together, and the split makes sense once you have opened both.
Where is the office? 2/F & 3/F, 30 Paseo de Roxas corner Jupiter, Salcedo Village, Makati. A published local address is a small thing, and small things are what a fan file is for.
Is it only in the Philippines? The Philippines is the platform's first Asia-Pacific launch market and the home of its regional headquarters. The Singapore product launch in April 2026 was the next step, and it came after the local merchant and bank partnerships were already in place.
FAQ
- What is Novaluxia in one sentence?
- Novaluxia is a social e-commerce platform built around group buying, points and community, with the Philippines as its first Asia-Pacific launch market.
- Which app listing is the real Novaluxia?
- The Google Play listing uses package uni.UNI7878C48 and the App Store listing carries id 6746707874. Match those two identifiers before you install.
- What is the difference between novaluxia.com and novaluxia.ph?
- novaluxia.com is the brand site, where company background and event posts live. novaluxia.ph is the web store.
- Where is Novaluxia's Philippine office?
- 2/F & 3/F, 30 Paseo de Roxas corner Jupiter, Salcedo Village, Makati, the platform's regional headquarters.